Machinery is only one aspect of technology but I wonder if a coffee roaster I saw in the late forties in my home town, Bradford, was the first device to awaken my interest in things that did things. Mind you, it wasn’t the roaster’s raison d’etre that attracted attention. Its ostentatious manufacture, its flamboyant operation, the way it was displayed and its delectable byproducts meant it was unignorable.The inset gives some hints but this machine is smaller and more utilitarian. The Bradford roaster had a cast-iron chassis with the name (alas now forgotten) standing out in relief. The chassis had something in common with clothes wringers dating back to the previous century, and was painted in brilliant red and green.
Even at rest it looked impressive. When working, flames licking round the huge central drum that held the beans made it look like an industrial accident. My wife says something similar still functioned in the seventies in Kingston-upon-Thames but, not surprisingly, the HSE had suppressed the flames.
With an asset like this marketing instincts (long before the principles of marketing were articulated) had it positioned in the shop’s front window. Wow! But of course there was another powerful positive, and the olfactory products of roasting were allowed to escape into the street. This at a time when probably nine out of ten Bradfordians drank tea.
To tell the truth I didn’t really understand what it did since my apostasy from tea was a year or two away. But it worked in the way a firework display works. And I can see and smell it now.
